Up through the middle
Clear example of a before and after image from a first session working with an athletic client. Her left leg moves medially to a more supportive position for her pelvis. Although my client is in very good shape she was compressed in the top of the hip crest to the 12th rib. After the session significant length was gained on both sides which you can easily see on the graph. The more extra weight one is carrying the more working in this area can be helpful and necessary for your structure. In this case it was not weight driven as it is for many. Some of this shortness in this area can be genetically driven and even in those cases there is much one can do to improve the span in this area for more length.